By invitation-only, at a secret location, with no agenda - this is Sci Foo ‘unconferencing’

Amelia Lake, Associate Director of Fuse and Reader in Public Health Nutrition at Teesside University

I’ve been back home from Sci Foo for more than a week. I’m not missing the Californian sunshine as the North East weather has actually been rather seasonal, but I am missing two things; the incredible Google micro-kitchens and the people I had the good fortune to meet.

Before the email arrived - which incidentally, I almost deleted thinking it was another spam invitation to a fictional conference in some far flung location - I hadn’t heard of Sci Foo. Thankfully, I forwarded it to our University Director of Corporate Communications and Public Relations, who was suitably excited.

That was April.  Fast forward to July and I’m on a 10-hour flight to San Francisco (feeling very relieved that I don’t have to entertain the kids on such a long haul). At this point I’m still not that clear what an ‘unconference’ conference is.

When I arrive, I have to download Uber to my phone (not a necessity when living in rural north Yorkshire) and I find my destination with only jet lag to contend with - a theme common throughout my three days at Sci Foo. To be fair, I had jet lag before getting here courtesy of a three-year-old.

On Friday evening, we are bused to the top secret Google X complex and it starts – as all good things should – with food. I can’t remember the last time I went to an event where I didn’t know anyone at all other than some vaguely recognisable faces from the twittersphere.
But with food came conversation. 

Participant-driven 'rugby scrum' 

At around 8pm the conference started (bearing in mind that I had been awake since 3am) and the message was clear. Be inclusive, be kind, be curious and talk to people from as many diverse fields as possible. That was very easy, as I soon discovered, most people were doing or studying things I hadn’t heard of, or had zero comprehension. It was awe inspiring.

I soon discovered that an ‘unconference’ is completely participant-driven and from a distance this looked a bit like a rugby scrum.                                 

       But with encouragement from my new found food friends I joined the pack and put down a session on ‘silencing science’ - discussing whether our role as scientists is to be neutral or advocates. I met Prof Shaun Hendy and Dr Siouxsie Wiles both phenomenal science communicators from the University of Auckland, New Zealand and we devised a session for Saturday morning based on the range of experiences Shaun had collated in his book ‘Silencing Science’.

The rest of the day was incredible – from sessions on trust in science, to the future of scientific publishing – and did I say that the food was great?! Sleep deprivation is nothing when you have access to kettles with higher and lower temperatures depending on the type of tea you select.

On Sunday morning it was my turn to give a ‘lightening talk’ on our Fuse energy drink research, alongside a handful of other presenters. Speakers one and two were incredible with amazing graphics, audio and visuals. My more low-tech approach highlighted the powerful words of our young respondents, illustrating what the consumption of energy drinks means to them.

Sci Foo was only three days but it felt longer, in a good way. There were many highlights, including holding a Woolly Mammoth’s actual tooth during breakfast [add photo], discussing galaxy formations with cosmologist and Prof of Physics Risa Wechsler and attending a session on ‘fully automated luxury feminism’!

There can’t be many conferences – no make that occasions in life - where you can share the same room with the most influential skateboarder in history, Rodney Mullen and a Nobel Laureate.

I hit a conference high attending Sci Foo. It was incredible and lots of people worked very hard to make it such a brilliant event. Particularly Cat Allman, the team from O’Reilly Media, Digital Science, Nature Publishing Group and Google Inc.

My take home message is: if you ever get invited to one of these ‘Foo’ events, say yes - you won’t regret it.


Images:
2: Courtesy of Alex Cagan: https://twitter.com/ATJCagan/status/1149897137640988672
3: Amelia Lake with Prof Shaun Hendy
4: Quotes from the young people involved in Fuse energy drinks research
5: Amelia Lake with a Woolly Mammoth tooth 

Is there life beyond the PhD?

Posted by Priyanka Vasantavada, PhD researcher, School of Health and Social Care, Teesside University

Living my Jane Austen fantasy

Don’t ask me if there is? It’s not afterlife. Or is it? But it is a question every PhD student has wondered about during the ups and downs of their PhD journey (unless you have a permanent job and are doing a part-time PhD). So how do you deal with it when this sort of ‘limited existentialism’ strikes? What do you say when the world around you repeatedly asks, “what next?”.

I just curl up in my bed and binge watch screen adaptations of Jane Austen novels or any good costume drama, science fiction series or even fantasy; for what can be better than some good old escapism? Does it answer the question? No! Does it help me forget it? Yes!

So last summer when I received an email from the Graduate Research School of my university regarding a Life Beyond PhD conference being held at Cumberland Lodge, Windsor; I jumped with excitement. I knew I wanted to go for it the moment I saw the pictures of the Lodge. Not unlike Pride and Prejudice protagonist Ms Elizabeth Bennet who started seeing Mr Darcy in a favourable light after visiting Pemberley. Don’t get me, or Ms Bennet, wrong for we both saw the merit in the conference and Mr Darcy respectively, but their residences certainly recommended them.

Cumberland Lodge, Winsor Great Park

Here was an opportunity blending my fantasy and reality - a four night residential conference with hospitality in the actual former residence of a real-life princess…. hello Disney! What more could I have asked for? (*cough*… Cumberland Lodge Scholarship …*cough*). The conference programme was designed to highlight the value of PhDs (both within academia and industry) and it also promised opportunities for sharing research and career aspirations, exploring collaborative and interdisciplinary ways of working, and presenting to a diverse, non-expert audience.


My supervisor considered it to be a good opportunity for me; owing to the nature of my PhD which marginally borders on public engagement in research and public health. She was kind enough to recommend me to the school for sponsorship and I daydreamed my way to the Windsor great park on a balmy summer afternoon.

Conference delegates

All the delegates were welcomed and given a tour of the historical building by the education officer of the lodge. The tour was followed by a session on research culture in the UK topped with a drinks reception. A delicious dinner was served shortly thereafter, and the delegates had fun in the group games session which included a pop quiz, table tennis, and snooker. I don’t think I ever made so many friends in such a short period of time!

The second day centred around PhD researcher development with sessions on self-leadership, speaking and writing techniques, and wellbeing and mental health. Unsurprisingly the session on mental wellbeing: research-based thoughts, issues and toolkit commanded most delegate participation, as the mental health of a PhD researcher is almost always never considered in academia. The conference drew delegates from disciplines across science, art and literature and yet everyone identified with mental health issues in PhD life!

Me and fellow Teesside University
PhD researcher David Oluwadere

On the third day, delegates were divided into four groups and were given the opportunity to present their project to their group mates who were of a different subject background. Every delegate received feedback from their peers on their overall presentation skills and comprehension of content. My colleague David Oluwadere, studying Environmental Sciences at Teesside University, presented on agronomic biofortification technique as a means of increasing zinc concentration and bioavailability in wheat using seaweed. I presented my project on the public perception of community water fluoridation in the UK. The presentations were followed by sessions by PhD graduates on their life after PhD and on public engagement in research.

The fourth day focussed on interdisciplinary research and working in designated groups we were challenged to address a problem by developing interdisciplinary research proposals within the day. These proposals were pitched to a panel of judges in order to seek funding. This was an exercise in developing our collaborative skills and emphasised the importance of interdisciplinary approaches to problem solving. It also demonstrated how a problem is viewed differently by people from various disciplines. Humble brag, but the team I was part of, won the proposal contest and were gifted a box of chocolates.

Winners of the interdisciplinary research proposal contest 

The conference closed with a session on, “Why is a PhD worth it?”. In addition to the conference presentations which were highly informative and relevant, I will always remember the experience for living in a historic aristocratic building, ‘taking a turn’ about the Windsor great park (channelling heroines of Jane Austen and Charlotte Bronte), the late night banter with friends in the sitting rooms of the lodge, playing games and striking the keys of an out of tune piano in the basement in evenings, and being served dinner in a fashion reminiscent of Downton Abbey.

If you feel that this is something for you (fantasising is optional), visit the the Cumberland Lodge website to find out more.

Getting a job after PhD is subject to availability and visa status, but life beyond PhD is open to endless possibilities. So, I believe that instead of speculating about the future, we should try to live in the moment and savour the #phdlife while it lasts!

Images:

• 1: Hugh Thomson (1860-1920) [Public domain], via Wikimedia Commons: https://commons.wikimedia.org/wiki/File:Thomson-PP14.jpg
• 2 & 4: courtesy of Priyanka Vasantavada
• 3 & 5: courtesy of @CumberlandLodge

Knowledge mobilisation: relationship guidance for ‘stubborn’ practitioners and ‘smug’ scientists

Posted by Peter van der Graaf, AskFuse Research Manager, Teesside University

Last week, I presented at the UK Knowledge Mobilisation Forum in Bristol, which is an annual event for all those with a passion for ensuring that knowledge makes a positive difference to society. The Forum brings together practitioners, researchers, students, administrators and public representatives who are engaged in the art and science of sharing knowledge and ensuring that it can be used.


Getting creative sticking to ‘unconference’ principles

One of the key note speaker, Dez Holmes who is the Director of Research in Practice with 20 years of experience in championing evidence-informed practice in social care, vented her frustration about a question she was often asked by people interested in knowledge mobilisation (KMb): where can I access training in this? Her response: you can’t! Knowledge sharing is personal and therefore a social skill that you can only develop by practising it.

The skills needed to practice KMb are everyday skills, such as listening, emotional intelligence and persuasion. Reciprocity and mutual respect are crucial in relationships and therefore in knowledge mobilisation. Knowledge mobilisers use these skills to make knowledge relatable and therefore relevant to people’s lives. Dez used a Japanese word to sum up these skills: ‘ikigai’ (meaning “reason for being”): if we can’t relate knowledge to people’s sense of self they won’t be inclined to use it.

Acknowledging feelings in knowledge mobilisation is therefore important, not least because implementation barriers for knowledge are often personal. Dez quoted the common misperception between practitioners and academics that are at the heart of the so-called knowledge-to-action gap: “scientist blame the stubbornness of practitioners for insisting on doing it their way, believing they know their patients best, while practitioners lamented the smugness of scientists who believe that if they publish it practitioners will use it”. These misperceptions signify emotions at work in the knowledge gap that need to be addressed before we can start mobilising knowledge.

A great example of on the job knowledge mobilisation learning was captured in a story told by Vicky Ward, Associate Professor in Knowledge Mobilisation at Leeds University and one of the organisers of the Forum, who reflected on her research about knowledge sharing between professionals in social care. The story, titled ‘Dealing with the carousal of knowledge’, illustrates how practitioners continuously added new and different types of knowledge to their team meetings but never really made use of this knowledge until Vicky started asking some ‘constructively clue less’ questions. These questions helped them to recognise the emotions they attached to the client cases that they were discussing and enabled them to discover patterns in their carousel of knowledge. Identifying patterns allowed the professionals to select knowledge that was most useful for each case and made this knowledge transferable.

The conference format itself acknowledged the relational and context-specific work involved in knowledge mobilisation: participants were encouraged to hone their skills in randomised coffee trials, open space discussions, interactive poster sessions, market stalls, short presentations and practical, interactive workshops. The programme was deliberately based on ‘unconference’ principles, which means that it focused on offering opportunities for conversations, creativity and collaborative learning, with much of the direction being driven by the participants instead of the conference organisers. In this sense, the conference was a training ground for knowledge mobilisers to practice and learn new skills.

Is it possible to have a research career without being a workaholic?

Posted by Peter van der Graaf, AskFuse Research Manager, Teesside University

This was one of the burning questions that NIHR trainees put to an esteemed panel of career advisers at their annual meeting in Leeds. Every year the National Institute for Health Research brings together their trainees at a two-day event to network, share experiences, take part in workshops and generally learn more about the largest national clinical research funder in Europe. This year’s theme: Future Training for Future Health.

With all these bright minds in the room and a dedicated session on successful fellowships and grant applications, you would think ‘top tips on surviving an interview’ and ‘what mistakes to avoid in an application’ would be on the top of their list. However, after several inspiring presentations from previous and current award holders who had climbed the academic ladder - including Fuse Director Ashley Adamson a NIHR Research Professor - participants were equally, if not more, concerned about maintaining a healthy life-work balance.


Follow the yellow brick road to academic success

While Brexit questions made a brave entrance (Q: How will Brexit affect future research? A: In the long term, not all all!), they could not knock questions about mental health and wellbeing from the top spot. When Ashley included pictures of her son in a musical-inspired animation of her academic pathway (follow the yellow-brick road!) to explain that she preferred part-time work to spend more time with her family, participants immediately asked “but how do you fit family in with an academic career?”.

New gadget SLI.DO was introduced by the NIHR at the meeting this year: participants could submit questions through a mobile app, which others could vote to be answered by the panel (Bush Tucker Trial for academics). Not having to stand up in front of an audience to say who you are, might have given some participants the confidence to ask uncomfortable questions. The honest and open stories from the presenters about their own struggles and failures in academia (“my new post oscillated between agony and despair”) might also have contributed to this confidence.


Paul McGee emphasises the importance of
 looking after your mental health in academia

Experiences of stress and concerns over mental health in academic careers were acknowledged throughout the conference in various presentations and workshops. This was perhaps most evident in the closing session by Paul McGee (aka The Sumo Guy) who emphasises the importance of looking after your mental health in academia. His four key messages (be kind to yourself; get perspective; hippo time - to wallow - is ok; and keep pushing) resonated with many participants and provoked a strong response on social media.

As public health researchers, we are familiar with these messages. In our studies, we underline the link between physical and mental health, express our deep concern over the lack of mental health services and highlight the importance of resilience training from an early age in schools. However, it appears that we are not very good at applying this evidence to our own life and work.

This was recently confirmed by a systematic review of published work on researchers' well-being featured in the Times Higher Education. The review, commissioned by the Royal Society and the Wellcome Trust, found that academics face higher mental health risk than many other professions. Lack of job security, limited support from management and weight of work-related demands on time were listed as factors affecting the mental health of those who work in higher education.

Given this evidence, is it possible to have an academic career and stay healthy? Despite the questions raised at the annual event, the NIHR trainees were keen to acknowledge positive mental health messages: you can have a life and family outside academia (no need to be workaholic, although being a data geek is acceptable*); it’s ok to be different and carve your own path to develop your intellectual independence; and most of all: the key to success is self-care and not funding.

* An after-dinner presentation by @StatsJen taught us that there is a perfect correlation between eating cheese and death by entanglement in bedsheets. Will midnight cheese feasts be the next public health scare?

The first step to an equal North

Guest post Professor Paul Johnstone, Regional Director, Public Health England, North of England

The inaugural meeting of the North of England’s research and practitioner network to address health and social inequalities, hosted by Fuse in Newcastle, was an inspiring beginning. Over 350 people have signed up to ‘Equal North’, including most universities and local practitioners. Judging by the energy and ideas in the room this is going to be an interesting and important development and journey.

EQUAL North: how can we reduce health inequalities in the North?

We heard from Professor Dame Margaret Whitehead (pictured left) who chaired the original ‘Due North’ inquiry on health inequality in the north in 2014. Due North had flagged health in all policies as a potential lever and her recent work with the House of Commons All Parliamentary Party Group on Health in All Policies was particularly impressive.

Professor Peter Kelly (right), Director for the North

East Public Health England (PHE) Centre reflected on earlier work by primary care trusts and the health authority from which to draw important lessons.

And I (pictured left) described some of what has happened since Due North was published. In preparing my slides I wanted to go back and look myself at earlier work from Yorkshire and Humber days when we measured health inequalities in life expectancy, a government target 10 years ago.




What I found was striking: affluent areas, such as York, North Yorkshire and East Riding which had life expectancies above the England average five years ago (78.6 years for men / 82.6 years for women) improved still further to the national trend (which has increased by an average of 0.4 years over five years). Lowest for life expectancy - such as Hull for men and Doncaster, Wakefield and Barnsley for women - made no improvement at all. The increasing gap is the challenge; whether we look at health, education, or the economy. In a highly-centralised country like England such inequalities are hardwired into the fabric of the country from infrastructure investment to schools.

The seismic shifts following the Brexit vote could change all of this. Theresa May said on the steps of Downing Street that she wants to address the injustice of inequality and the ‘nine year gap’, referring to recent PHE published data on life expectancy. The new Industrial Strategy, launched on 22 January at a regional Cabinet held in an innovation park in Warrington; the RSA* Inclusive Growth Commission; and the early outputs from the National Infrastructure Commission and the Children’s Commissioner for England’s Growing Up North, again address what is needed.

It is in this context of widening inequality, with new national resolve to address it, that we launched Equal North. As a network of researchers and practitioners across the north this gives us a tremendous opportunity to influence policy:

• What can we learn from earlier government inequalities polices, from the days of spearheads, for example?
• How best do we translate complex data on inequalities into simple local actions and how best to influence local devolution deals for elected mayors and local politicians?

This needs to put communities and individuals at the heart of the action, not graphs and charts. I said earlier that this could be an interesting and important journey. Together we made the first step in Newcastle.


For more information about this Fuse Quarterly Research Meeting please visit the event page on the Fuse website.  The presentations from the event will be available soon.


*Royal Society for the encouragement of Arts, Manufactures and Commerce

What do I really get from a conference?

Posted by Christina Cooper, Fuse Postgraduate Researcher, Faculty of Health & Life sciences, Northumbria University

As a PhD student there comes a point in your research when you are ready to start disseminating your work and opening it up to feedback from your peers. This is not only important for your personal development as a researcher, but also in demonstrating your contribution to knowledge, a vital step, the importance of which is reinforced throughout the PhD process. Conferences provide an accessible and valuable way for students to present their work, as either a poster or short oral presentation. Attending a conference can feel daunting at first, but regardless of whether you are presenting or not, the benefits of attending and participating cannot be highlighted enough. Conferences can be regional, national or international, but they all share in common the opportunity to learn from, and network with peers and experts with some shared common interest.

Far from being 'just a poster' - an opportunity to discuss my work

I am a public health PhD student at the beginning of my third, and final, year investigating what works, for whom, and in what circumstances in the prevention of risky behaviour by young people, using realist methodologies. For me, my second year felt like the ideal time to begin disseminating my work, through publishing in peer reviewed journals and attending conferences. I have participated in a number of conferences over the last year, from small university based and local regional conferences, to larger national and international conferences. Submissions so far have been in poster format, detailing various aspects of my research covering the research protocol, methodology, and early findings. Far from being ‘just a poster’ these presentations have provided me with an opportunity to discuss my work with other students, and professionals in the field, helping me to develop my ideas, make connections with those investigating similar subjects, and perhaps most importantly, to build up a support network with those in a similar position to myself. The expert advice and guidance gained from a conference is of course invaluable, but often there is nothing more reassuring, when you are struggling with a difficult concept, than hearing the words ‘me too’. Knowing you are not alone can be just the motivation you need to keep reading, keep talking, and keep going until you find a way through.

Most recently I attended the 2nd International Conference on Realist Evaluation and Synthesis held by the Centre for Advancement of Realist Evaluation and Synthesis (CARES), in London. The focus of which was Advancing Principles and Strengthening Practice. Aside from the benefits of presenting

as discussed above, attendance at this three day conference allowed me to attend talks and presentations by a wide range of researchers, including some of the biggest names in realist research. Covering subjects addressing complexity in public health research, attaining funding for realist projects, and knowledge building and translation. The breadth and depth of the material presented provided insight into the realist methodology that would be hard to gain elsewhere. In addition to these thought provoking sessions, time was given to discussion of the myriad of ways in which the realist methodology is employed in research, and how these may be developed to advance knowledge, not just within our specific fields, but also within the methodology itself. These ‘open mic’ sessions, in which disagreement was not only welcome, but encouraged, provided an opportunity to think through new ideas, allowing us to present, debate, challenge and defend our use of the realist methodology regardless of level of expertise. For me, being present for and involved in these discussions was a unique opportunity which allowed me to engage with my chosen methodology at a deeper level.

"...disagreement was not only welcome, but encouraged..."

As a student, relatively new to realism, two key themes emerged repeatedly over the course of the conference. Firstly, how do I know what I am doing is really realist? Secondly, the difficulty of grappling with the complexity of realist research as a lone working student. Both issues I have experienced myself in the last two years, and were indeed part of the reason I wanted to attend the conference; it was greatly reassuring to discover I was not the only one. Not only were there other students there feeling exactly the same way, many of the other delegates, including some of the ‘big names’ such as Professor Ray Pawson, Dr Gill Westhorp, and Professor David Byrne were able to identify with us, and provide support and encouragement. There is still a great deal of work to be done in taking the realist methodology forwards and I am excited about being a part of that, both in the work towards my PhD, and as a researcher in the future.


Photo attribution: “Academic fact fight - debate” by Frits Ahlefeldt FA-L.com via Flickr.com, copyright © 2015: https://www.flickr.com/photos/hikingartist/17163831686

Making an impact with your research: may I have this dance?

Posted by Peter van der Graaf, AskFuse Manager, Teesside University

Early career researchers from the five UK Public Health Research Centres of Excellence met recently (14-15 July) in Norwich to discuss their research and bust out a few moves on the dancefloor at the conference dinner. While some career-focused academics (the conference theme was about career transitions) might frown upon this behaviour, the policy and practice partners participating in the conference made it very clear that, for them, dancing is a key move in public health, particularly if you want to make an impact with your research. 

Before you don your dancing shoes, let me explain what keynote speaker Jim McManus, Director of Public Health at Hertfordshire County, was talking about. He argued that knowledge exchange is not really a science or even an art but very much a dance: a dance between researchers and policy makers about the use of research evidence. To complete this dance successfully and get evidence used in commissioning, both partners need to follow certain steps. However, learning the steps (science) or performing them perfectly (art) is not sufficient: it requires instinct and feel for where you are in the dance and why you are doing it.

You need to understand who you are engaging with and why they are the best partner to talk to. How would you like them to use your evidence and why would it be of interest/ value to them? In other words, as a researcher it is not enough to present your partner with the latest evidence. You need to know when and how to use your evidence and this cannot be gleaned from an internet profile page or academic paper, but is based on an ongoing relationship with policy makers. As the context and process in which evidence is useful changes constantly it is an important skill for researchers to be able “to go with the music”.

 

https://twitter.com/okaneniamh/status/753700134605754368 

For instance, if a public health commissioner is challenged in a council meeting by an elected member about the lack of progress in bringing down local childhood obesity, it is of limited use to the commissioner to cite a research paper on the complexity of obesity and the need for a long-term, multi-pronged approach, particularly in times of austerity. A better move could be to signpost the commissioner to an existing two-page evidence brief about the most effective way to reduce inequalities in childhood obesity. A more elaborate dance routine could involve suggesting an action research project to identify how to make better use of existing services in a more integrated way, based on in-depth conversations with elected members and other service providers and users.

To get a better feel for the music, Jim McManus emphasised the need for emotional engagement between researchers and policy makers. A heart-to-heart helps you feel the steps and allows you to adapt your steps based on where you are going. This might sound difficult and un-academic but, given what I witnessed at the evening do, the participants at the UKCRC16 conference in Norwich proved that they were more than happy to move around the dancefloor with our public health partners, given the right music.

Learning to be a researcher

Guest post by Jane Johnson, PhD student at Teesside University

Have you ever had the experience of thrusting your hand into the air, “Oo! Oo! Pick me! Pick me!” and afterwards think, “Uh oh, why did I offer to do that?” Despite being invited to give a poster presentation at CAMSTRAND, the Complementary and Alternative Medicine Strategic Direction and Development Conference hosted by University of Warwick’s Medical School, I felt apprehensive. The topic of the conference was ‘The Application of Qualitative Methods in CAM Research’ and not only is my research mostly quantitative, I have only been doing the PhD for eight months so thought, “how on earth will I hold my own in a room of forty experienced researchers?” My intention to seek out and explore opportunities to learn and to contribute during the limited PhD time frame of 36 months had yet again left me with my hand up, and not in an air-punching Bruce Springsteen Born in the U.S.A. kind of way.

But I was glad to have been brave enough to attend because the experience was invaluable for many reasons. I heard 18 presentations and in addition to learning about the variety and content of on-going qualitative research into complementary therapies, discovered the following:

• Standing up in front of experienced researchers gave me heartburn but not heart failure.
• Even experienced researchers don’t always get their point across to the audience in the way they intend.
• Researchers are curious. They ask questions and reflect on what people say.
• For the most part, researchers want to share their experiences to help prevent other researchers making the same mistakes.
• Researchers are solution-focused. They can’t help but start questions with, “have you thought of trying…”
• Researchers like to network.
• Everyone presents their posters differently. I made a mental note to make the font size of the title of future posters even larger than PowerPoint’s recommended 24 and to use more yellow.
• Even as a novice researcher I can contribute. I helped out two attendees who were struggling to understand the concept of ‘coding’, proving that sitting in on Dr Maura Banim’s qualitative methods lessons at Teesside Uni has not been wasted on me.
• The abstract that got me accepted to CAMSTRAND will be published in The European Journal of Integrative Medicine and the discipline of having to put this together was useful.

Even when you think you are alone at a conference, there are opportunities for surprise and comradery. “Oh you’re that Jane Johnson,” said a woman noting my name badge, “I was looking at one of your books the other day in the library.” I braced myself ready to explain that I didn’t write novels featuring romance in the Moroccan desert. “Posture …something,” she said. I relaxed. “Yes,” I confirmed, “I was that Jane Johnson”, suddenly feeling an affinity for a woman I’d never met and slightly more at ease.

CAMSTRAND is an annual conference organised by the Research Council for Complementary Medicine and I look forward to attending other conferences that provide equally good opportunities for me to learn how to be a researcher.

Boring to Baywatch

Guest post by Jane Johnson, PhD Researcher at Teesside University

The title of this post is perhaps not what you’d expect to hear at an academic conference but then again not all conferences broach the tricky subject of ‘sexy communication’.

The Hoff

This month I was invited - and funded thanks to help from Teesside University and the Royal College of Chiropractors (RCC) - to present an outline of my PhD at the Researchers’ Day of the European Chiropractors’ Union (ECU) Convention in Oslo. The theme for researchers was Down from the Ivory Towers: Breaking Down the Barriers Between Research and Clinical Practice.

As a clinician-turned-researcher and someone who has sat through countless presentations by researchers, this was a theme close to my heart. It felt like a win-win because not only was the RCC getting to see where its money was being spent but - as a fledgling researcher - I gained a valuable insight into the world of research and particularly into the opportunities and challenges presented to us in disseminating what we are doing and what we discover.

President of the ECU Executive Council, Øystein Ogre opened the conference by saying that research has always been a priority for the ECU, not least because chiropractors need a sound evidence base; a concept which, as a physiotherapist, drew me to apply for the PhD on which I am now engaged.

Two speakers from whom I took home important messages were Alice Kongsted and Jørgen’s Jevne. Firstly, Alice suggested that, when presenting our message to clinicians, we should “decide on a clear message” and “drop the details”. She gave examples of PowerPoint slides where the message was unclear and the details many, contrasted to the same information presented in a pared down format. The second take home message was from Jørgen, whose claim to fame could be that he managed to get the word ‘sexy’ into a British Medical Journal publication when they published his article The Sexy Scalpel: unnecessary shoulder surgery on the rise. He said that in getting our message across to clinicians we need to be ‘message brokers’, maximising the use of social media and including images, videos, catchy quotes in our delivery.

Having previously felt anxious about presenting my own work in a highly visual and often interactive way for fear of being criticised as lacking gravitas, I suddenly felt an immense sense of relief. These were experienced researchers and skilled presenters advocating not that we dumb down the content of what we say, but that we change the way we say it. For the first time I felt like I was being given permission to present in a manner that I was drawn to even if it didn’t match the majority of presentations I have sat through. Jørgen’s said that we need make the way we communicate sexy: we need to go “from boring to Baywatch”. I may not have the skill to incorporate images of David Hasselhoff or Pamela Anderson into my slides, but I’m inspired to think more creatively about communication to clinicians.

Photo attribution: flickr.com, Geoffrey Chandler, "David Hasselhoff": https://www.flickr.com/photos/hotrodhomepage/53065807

Would you accept money to be healthier?

Guest post by Emma Giles, Senior Research Lecturer in Public Health, Teesside University

As newspaper headlines have shown, the issue of encouraging individuals to adopt healthier lifestyle behaviours by paying them is controversial. Whilst many of us know that we should do a bit more physical activity, eat our five-a-day fruit and vegetables and even attend our vaccination and screening appointments, we don’t always do this. Many barriers prevent us from fully engaging with these healthy behaviours, and these barriers are often complex, individual, and are not always easily surmountable. These barriers range from living away from green spaces which would allow outdoor exercising, to deep-seated social norms that stop individuals from engaging in healthy behaviours because they are not well accepted by family, friends or the wider community.

In recent years there has been a growing body of research looking at paying people to be healthier. This essentially means providing individuals or groups with cash, shopping vouchers or gifts in return for the adoption of healthier behaviours. Such schemes include the Pound for Pound weight loss incentive scheme, the Give it Up for Baby scheme, and offering incentives for breastfeeding.

In order to hear recent research evidence, and to provide a forum for friendly debate, I organised the recent Fuse Quarterly Research Meeting, which focused on payment for health behaviours. Last Wednesday (22 July), policymakers, practitioners, and academics came together to hear presentations from four academics and practitioners working in the broad field of incentives. As Claire Sullivan, a Consultant in Public Health from Public Health England mentioned in her opening address as Chair of the meeting, often incentives can take various forms – including paper pants for Chlamydia screening!

In terms of specific incentives, Professor Pat Hoddinott, Chair in Primary Care, Nursing Midwifery and Allied Health Professions Research Unit at the University of Stirling, presented research which focused on incentives for breastfeeding and to quit smoking in pregnancy – the BIBS study. Key findings suggest that tailoring of incentives is important to meet local needs, but that they show promise to encourage these behaviours.

Professor David Tappin, Professor for Clinical Trials in Children within the School of Medicine at the University of Glasgow, followed Pat by showcasing data from the CPIT trial – a smoking cessation in pregnancy trial in its second phase. Results showed that there was a 14% increase in quit rate and further analysis showed that there was a 150g increase in birth weight of babies born to mothers who quit smoking. Findings suggest that financial incentives were found to be acceptable by the women involved, and may double the quit rate when used with existing smoking cessation services.

A practitioner perspective was provided by Mr Andrew Radley, Consultant in Public Health Pharmacy, NHS Tayside, who talked about operationalising the use of financial incentives in a stop smoking programme within a community pharmacy setting. In particular, 393 women in Tayside engaged with the smoking cessation services, and incentives were found to be effective. Of note was the finding that mothers preferred receiving their incentives on a weekly basis.

I spoke last and presented qualitative data exploring the acceptability of incentives. The findings suggest that incentives are more likely to be accepted if they are provided to certain population groups including pregnant women and those on a low income, but not for those who may have alcohol or drug problems. The ‘perfect’ incentive has yet to be identified, but it will need to be shown to be cost-effective for it to be accepted on a wider scale.

The presenters were then joined by Peter Kelly, Director of Public Health Stockton Borough Council, Jim Beall, Health and Wellbeing Board Chairman, and Dr Jean Adams NIHR Research Fellow at CEDAR for a panel discussion. The audience raised many questions and comments around the use of incentives, with particular concerns around incentives increasing health inequalities, aggressively placing the blame of poor health on individuals, and that incentives may result in moral implications when individuals are rewarded for their behaviour. The debate suggested that more research evidence is needed to discover what type of incentive works for whom, and in what setting, and to better explore group (rather than individual) incentives.

What is obvious is that paying people to be healthier is an emotive topic, a highly contested intervention approach, but at the same time, it also shows promise to encourage individuals to adopt healthier lifestyle behaviours. It certainly provides food for thought…how many of us would accept money to be healthier?

Follow this link to find out more about the Fuse Quarterly Research Meeting ‘Payment for health behaviours: the case of health promoting financial incentives’ on the Fuse website.

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Go for the plums!

Posted by Mark Welford, Fuse Communications Officer

The title of this post was the provocative take home message from a session on ‘Writing for the media and Public Health Today’ at the Faculty of Public Health (FPH) conference held at the Sage in Gateshead earlier this week.

Public Health Today is the quarterly magazine for FPH members, featuring a range of articles from topical news items, to in-depth interviews with key public health figures. It is distributed to over 3,300 public health professionals in the UK and internationally.

Led by Richard Allen, Productions Editor of the magazine, the session aimed to give attendees an idea of what he and his team are looking for from contributors. The FPH want to hear about your research, but there are ways in which you can make it more likely that what you provide ends up in the magazine. Much of this also applies to the media and providing journalists with stories through press releases.

As the title says: ‘go for the plums’. Hit readers with the most important, unexpected or unusual fact, anecdote, or quote first. Your top line may not be the most important message but the ‘sweetie on the top’ designed to draw readers in and convince them to read on.

The first sentence should get across the key message and/or provide a brief summary of the research in 20 words. Many articles that the FPH receive start from the beginning. Instead, reverse history and put the background in later with the conclusion first.

Be concise. Richard and his team are looking for articles of 550 words – stick to the word count. Remove the long words and jargon, the public health and management speak. Use everyday language and write acronyms in full in the first instance. The news stories on the BBC website provide a good example of this.

Include short quotes that add opinion or emotion. This humanises the story and brings it to life. Write as though you’re describing your research to an educated friend.

Each issue of Public Health Today is themed. June's edition is on sex. The themes of future issues aren’t easy to find but I did eventually discover them in the latest FPH e-bulletin.

The special features for the other editions in 2015 are:

• September: Disasters & emergencies
• December: Healthcare public health

An editorial board decide on the themes for the year ahead at a meeting in December. Could you suggest a theme?

Here are Richard’s top tips in a handy list:

1. Go for the plums!
2. Is there anything ‘new’ in my article – what’s current?
3. Is there anything unusual or unexpected about it?
4. Would this be of interest and understandable to anyone outside of public health?
5. What, who, when, where and why?
6. Reverse history 
7. Be concise
8. Keep sentences short
9. Avoid jargon
10. Avoid management speak
11. Avoid acronyms
12. Use quotes to provide insight, not information
13. Stick to the word count
14. No references /footnotes
15. No multiple bylines
16. Provide contact details

Richard, like me, was once a journalist and it’s helpful to be reminded of good practice. So I’m going to follow no.13 and keep to the 550 word limit.

Did you enjoy reading this post? If so, please vote for Fuse in the UK Blog Awards 2016 by clicking here

A Munich alcohol gathering with a difference

Guest post by John Mooney, senior lecturer in Public Health at The University of Sunderland

The mention of the German city of Munich and alcohol in the same sentence normally conjures up the image of a buxom serving wench in traditional Bavarian costume plying glasses of beer during Octoberfest, a prominent component of which is the Munich Beer Festival. Announcing to colleagues therefore that I was attending an alcohol public health conference in the city last week met with a few raised eyebrows – together with enquiries about whether I had got the wrong month!

This was most certainly not the case – for in addition to hosting the G7 conference in the nearby Bavarian mountains at the weekend, Munich was also last week’s venue for the 41st Meeting of the Kettil Brunn Society’s Alcohol Epidemiology conference. Established in 1986, the Kettil Bruun Society (KBS) is an international organisation of scientists engaged in research on the social aspects of alcohol use and alcohol problems. Given that the task of containing alcohol harm is now a truly worldwide public health challenge, the Society aims to promote social and epidemiological research on alcohol in a spirit of international cooperation and information exchange.

As a second time attendee, this year’s conference programme was just as packed and varied as the 2104 meeting in Turin – and the start of summer proper in Southern Germany ensured that temperatures were also comparable! Morning plenary sessions focused on current topical debates such as the relative merits of abstinence over harm reduction approaches, the latter including the controversial Dutch experiment where alcoholics who were resistant to treatment received payment partly in beer for undertaking community work.

The conference setting in the University of Munich’s Institute for Psychiatry and Psychotherapy meant that the psychological and mental health dimensions surrounding alcohol misuse were never far from the surface. Indeed accurately remembering the route to the Alzheimer room (named after the eminent psychiatrist himself who was once based at the Medical School), was going to be the first challenge of my own presentation session!

The luxury of a week-long conference allows for a 10 minute speaking slot for all accepted abstracts (KBS is a poster free zone!). Another unconventional aspect compared to most other conferences is the requirement to submit a full draft paper of your work before the conference. In addition to offering delegates the chance to view your paper through the conference website, this also enables your allocated discussant the opportunity to prepare some constructive criticism of your work (discussants are each allocated two papers in one of the parallel sessions). Most attendees therefore are allocated a discussant slot as well as their own presentation, so the required preparation beforehand is substantially greater than for most conferences where pulling together some slides the weekend before can often suffice!

Among the many highlights of the parallel sessions I attended were the rising public awareness and policy implications of alcohol’s contribution to cancer risk (where frequent drinkers are less likely to perceive the risk); the perhaps unsurprising enthusiasm that the alcohol industry shows towards presenting alcohol predominantly as a ‘lifestyle choice’ as opposed to a risk factor; the usefulness of sewage monitoring for estimating population-level consumption alcohol; and the potential value of reformatting alcohol labels to enhance awareness of drink strengths and associated health risks.

Another annual characteristic of the KBS Conference is a strong presence by the Sheffield alcohol research group, where I had the considerable pleasure of working for two years and on which work (on local alcohol policies) my own presentation was based. Other presentations from the Sheffield Group included gender differences in the effectiveness of alcohol policies; the need for more transparency in setting drinking guidelines; socio-economic gradients in UK alcohol harms across the four constituent countries and also social gradients in specific cancers, attributable to disparities in tobacco and alcohol use.

Now based within the Fuse collaboration at the University of Sunderland, there should be no shortage of opportunities for continuing my research interests in alcohol and fruitful collaboration with expert centres such as Sheffield and the UK Centre for Tobacco and Alcohol Studies (UKCTAS). The North East of England, very much like my native Scotland, is acknowledged to have among the highest public health burdens attributable to alcohol consumption in the UK and is also pursuing some of the most innovative policy solutions such as cumulative impact policies and a late night levy, as well as a very pro-active third sector in the form of Balance North East.

Of course, the Fuse collaboration also includes Newcastle Universities Institute of Health and Society acknowledged for extensive research into the effectiveness of screening and brief interventions for hazardous drinking as well as the alcohol and public health research team at Teeside University (TeamAlphaTees). The North East is well placed therefore for research into all aspects of alcohol harm treatment and prevention, although as yet, it has no October festival – which is probably something else to be grateful for!

Forthcoming events:

• Future Kettil Bruun Society Meetings: See Website for details
• June 2016 Stockholm, Sweden
• June 2017 Sheffield , UK
• Also for all practitioners and policymakers:
• UKCTAS Alcohol Policy & Practice Course at University of Sheffield / 1-4 September 2015.

Author affiliation
John Mooney FFPH, is a senior lecturer in Public Health at The University of Sunderland. He was previously a research associate with the Alcohol Research Group at The University of Sheffield, funded by the UK NIHR School of Public Health Research, which also funded his attendance and participation at this year’s KBS Conference

Feeling welcome, getting lost and being my own woman: My first week as a Professor

Posted by Dorothy Newbury-Birch

On Monday last week I was asked to introduce myself to a room full of fellow new starters at Teesside University. For the first time, officially I said: ‘I’m Dorothy Newbury-Birch, Professor of Alcohol and Public Health Research’. WOW!!

Making the news

I remember when I started my last post as a Senior Research Associate at Newcastle University, seven and a half years ago and I was asked to do a presentation to introduce myself to the department and my very clever (I thought anyway) title was ‘I’m a criminologist let me into here’. I’ve been thinking about that presentation a lot over the last few days – not least because I am going to give a professorial inaugural lecture on the 26th January (have you booked yet?). What it has made me realise is that unlike when I have started jobs in the past this one is different.

You know that feeling you have in the first week you start a new job? The feeling of not fitting in; being afraid that people are going to realise you don’t know what you are doing? That feeling of wondering what you are supposed to be doing? That feeling you have that says, please let me in, please accept me which I think is what I was asking in my presentation all those years ago.

 

My new office

Well I’ve been in post for a week and for the first time in my career I feel that I have fit in from day one; that I do know what I’m doing (well mostly!) and that I am in the perfect place in my career, my institute and my life. I’ve been wondering why that is? Of course it’s because I have been made to feel so included and welcome in my new department. It's also because I was lucky enough to have a colleague come with me at the same time so we were able to share the asking of questions, and spend an hour driving around Middlesbrough looking for a car-park that we had been assigned and laughing so much about not being able to find it. But it's more than all this, it's about knowing that the time is right for me to lead the work I want to lead, to develop my own team to lead work that makes a difference to society. I’m also lucky to have told by my line manager that ‘I am my own woman’ in this job. What does that mean? Well for me, it means that I can spend some time working out a plan for my research and developing a team of likeminded people. I want to be moving forward, to interact with the people who can help me do this and I know that I will be supported to do this.

I can only see good things ahead. I will let you know in a couple of months how it is going and remember if you are at Teesside come and say hello – I’d tell you where I’m based but I keep getting lost!

Collaboration, Intimacy and Revolution

Posted by Emily Henderson

Heartened. How's that for an opener? It was my privilege this past August to present a paper at the European Association for Social Anthropologists biennial conference, hosted by Tallin University in Estonia. The theme was ‘Collaboration, Intimacy and Revolution’, in honour of Estonia’s 25th anniversary of their struggle and success in gaining independence from Russia after the Soviet fall.

Collaboration

The city of Tallin, Estonia

I am particularly grateful for this experience because of the importance of international exchange to my work. The panel I contributed to was entitled ‘Bodies out of bounds: anthropological approaches to obesity practices’. It aimed to rethink common understandings of obesity, and encourage interdisciplinary approaches to such a complex issue. I presented preliminary findings from my Wellcome Trust funded project exploring perceptions of the contribution of psychosocial factors to obesity. In short, I explore how cultural understandings of the causes of obesity and who is to ‘blame’ determines the ways in which all of us decide how obesity is to be addressed. I argue for the anthropological contribution to health interventions because it puts humanness and the human perspective and at the centre of these decisions. An outcome of this panel is an EASA special interest group, which I currently chair.

Intimacy

Brown peaty waters of the bogs, Lahemaa National Park

A shared issue that emerged from our collaboration was our belief that, while the study of obesity can be fascinating from a theoretical perspective, it also must be able to make an impact on health and wellbeing. The field of public health anthropology is considered ‘applied’ research, distinct from ‘pure’ research. This false dichotomy implies in the first that research cannot be both applied and generate theory, and that applied research is somehow ‘impure’. Central to social anthropology is ethnography and the personal contemplation it requires, as well as an emphasis on social justice. The translational research we do at Fuse - in particular through the coproduction model whereby those in policy and practice are equal partners in driving research - requires academics to give up their authoritative power over knowledge. This compels us academics to open up our disciplines to the world which is outside of our ‘pure’ surroundings.

Revolution

Lantern collection at the Kasmu Sea Museum, on the Baltic Sea

The other panel I attended was ‘Anthropology as a vocation and occupation’, which served as a forum for exchange on career prospects at a time when the global economic crisis threatens higher education. A main focus was on the ‘precariat’ researcher who is unable to find jobs or job security, (or more specific to academia, ‘cognariats’) many of whom are ‘early career’ researchers. A little bird told me we should give great thanks to postdocs at Durham University, because their external funding is used to run our offices. It’s a fitting analogy that we supply the lighting around universities. Rather than the term 'young scholars' perhaps a positive spin would be call us 'fresh scholars'. At this conference, I may have received the best professional complement ever: A fellow obesity ‘fresh scholar’ said my work asked the bigger questions; alas for him, he feels only permanent ‘academic staff’ in France have the luxury of thinking deeply. In a setting where The Rule of the Game is ‘Publish or Perish’, free thinking is one of the few remaining perks to being merely ‘research-only staff’ in higher education, and is the life raft to which we cling.

Past, present, future

Life grows out of a deserted Soviet submarine
base, on the Baltic Sea

Finally, Estonia really captured me. Taking a cheeky guided tour to Lahemaa, their largest national forest, I observed first-hand their love of nature, as over half their country remains forested. While cooling our toes in boggy waters, a local employed by Skype, a company created within Estonia, told me all about the cutting edge technology going on in Estonia. Our guide ‘begged’ us that if we were to remember one thing about Estonia, it’s that they are Baltic and Nordic people, distinct from eastern Europe. I was struck by Estonians’ ability to preserve their heritage, and also to innovate and make their mark as a new EU nation. Perhaps one will be their example of conservation. The lesson I took away from my trip was that in order to drive forward, we have to keep looking back. Given the opportunity of reflection on my trip, I felt revived and ready to face challenges forward. Presently, this means cracking on with the business of it.

This trip was funded very generously by Fuse and Durham University’s Centre for Public Policy and Health (WHO Collaborating Centre on Complex Health Systems Research, Knowledge and Action).

52 weeks in public health research, part 49

Posted by Catt Turney Amelia Lake and Mark Welford

 

 Posted by Catt Turney: One of the photos taken by my colleague Britt Hallingberg at the DECIPHer symposium, where staff and students from the three partner universities (Cardiff, Bristol and Swansea) get together to discuss how our research is going and celebrate key achievements. As there are so many of us now we're only able to sympose once a year, and organising an ice-breaker at the beginning of the day is no mean feat. Luckily we had Dr. Jeremy Segrott (on the left, waving his arms in the air) on hand to conduct the task with aplomb. The ice-breaker involved a highly sophisticated and technically advanced approach to finding out our views on various subjects, by situating ourselves appropriately along a piece of string. This particular photo illustrates our views on mornings, about which we appear to have mixed feelings.

 

 

Posted by Amelia Lake: At this week's Fuse Members' Day - which was more popular? Fruit or crisps? (Disclaimer there were more bowls of crisps!!)

 

 

Posted by Mark Welford: Scott Lloyd demonstrating Mosaic, Experian's system for classification of UK households at the Fuse Members' Day. Mosaic is one of a number of commercially available geodemographic segmentation systems, applying the principles of geodemography to consumer household and individual data collated from a number of governmental and commercial sources. It's a bit scary how much it can churn out about you, your neighbours and where you live by simply entering a postcode!

 

 

Posted by Amelia Lake and Mark Welford: Fuse Director Ashley Adamson drawing to a close our Fuse Members' meeting at Durham University. A great meeting with lots of opportunities to catch up with colleagues from the five Fuse institutions and beyond!

 

The meeting was jointly hosted by the Fuse Communications Group and Knowledge Exchange Group and was centred around a blog post written by Scott Lloyd, Health Improvement Commissioning Lead, Redcar & Cleveland Borough Council.  He and his colleagues kindly agreed to give up there time to talk to us about improving partnerships, research and health.

 

This photo also shows off the new Fuse and AskFuse banners!

 

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A reminder from the Fuse blog group:

Each Thursday of 2014 we’ll try and post around four pictures on the Fuse blog that capture our weeks in public health research, from the awe-inspiring to the everyday and mundane. Given that more of the latter than the former exists in most of our lives, we foresee problems compiling 208 images worth posting on our own. So this is going to have to be a group project. Send an image (or images) with a sentence or two describing what aspect of your week in public health research they sum up and we’ll post them as soon as we can. You don’t have to send four together – we can mix and match images from different people in the same week.

Normal rules apply: images you made yourself are best; if you use someone else’s image please check you’re allowed to first; if anyone’s identifiable in an image, make sure they’re happy for it to be posted; nothing rude; nothing that breaks research confidentiality etc.

Email your posts to m.welford@tees.ac.uk or contact any member of the Fuse blog group.