Are zero and low alcohol alternative drinks just a drop in the ocean when it comes to tackling the real harms of alcohol?

Posted by Professor Peter Anderson, Professor Eileen Kaner and Dr Amy O’Donnell, Newcastle University

We’ve come a long way since Becks Blue was your go-to if you were looking for an alcohol-free alternative to beer.

The drinks industry now caters for a growing number of adults who are looking to reduce their alcohol consumption, or not drink at all. ‘Sober-curious’ and ‘Quit-Lit’ are buzzwords of our time, and Sober October and Dry January are now firm calendar fixtures for many.

Supermarkets offer shelves full of zero alcohol gin, 0% craft beer, prosecco – and more. A non-alcoholic Cobra with your curry? No problem. Even Guinness now offers an alcohol-free version.

They’re all a great alternative if you want to reduce or stop drinking, especially if you still want to ‘feel’ like you’re having a drink.

But who is this helping?

Our latest research has found that you’re more likely to buy zero or low alcohol alternatives if you’re younger, you fall into a higher earning bracket and you’re well-educated.

And that’s probably unsurprising, given that non-alcoholic alternatives aren’t cheap - and can sometimes be more expensive than their ‘normal’ equivalents.

For example, at the time of writing, a UK supermarket was selling a litre of Gordon’s Gin (37.5% ABV) at £15.99 a litre, alongside the new 0.0% version at £20 a litre. So if you want to switch, you’re going to have to pay a bit more.

It’s a similar story when it comes to other health-related behaviours, such as eating good quality, fresh food or having a gym membership, where those who are more affluent will lead the way – possibly because they can simply afford to.

Which leads to further questions – are zero or low alcohol drinks only able to make a small difference when it comes to harmful levels of drinking across all groups, including those who are economically disadvantaged? And - does the price and accessibility of these alternatives create some inequality in itself?

Headline findings from our study – do low or no alcohol drinks increase health inequalities?

We wanted to find out whether the purchase and consumption of zero or low alcohol beers differs by demographic and socio-economic characteristics.

To do so, we looked at purchase data from almost 80,000 households and surveys from over 100,000 adults, provided by Kantar World Panel.

We found that zero alcohol beer was more likely to be bought and drunk by younger people and more socio-economically advantaged consumers.

We also saw higher purchase levels in those who generally bought and drank the most alcohol – and this was higher in men, younger adults, and those with higher incomes.

Households that were more likely to buy low alcohol beer were also heavier buyers of alcohol overall, and more likely to be middle-aged (45-64 years).

We also found that for every purchase of a low or no alcohol alternative, there were just under 46 purchases of the alcoholic equivalent – so buying and drinking levels of the low or no alcohol products are still relatively low.

Proportion (%) of households that reported at least one purchase of zero alcohol beer (green, left vertical axis), low alcohol beer (orange, left vertical axis) and all other beer (red, right vertical axis) for any day that a household made an alcohol purchase by study day, 2015 to 2020. Data points: daily.

What does this mean?

The increasing availability of low or no alcohol alternatives might be a useful tool to reduce overall drinking in the more socially advantaged groups in society, but not so beneficial for the rest of the population.

Zero or low alcohol alternatives are great if you can afford them, but they’re not the whole answer when it comes to addressing the real issues around drinking alcohol – including some of the deeper and wider reasons that drive people to drink so much in the first place, the ready availability of alcohol, and its relatively low price.

In conclusion, we believe that promoting zero and low alcohol alternatives is not enough to address the harm done by alcohol, including alcohol-related health inequalities.

Additional evidence-based policy measures - such as a Minimum Unit Price and improved funding for alcohol treatment and intervention and prevention services - are needed to lessen harms of alcohol which are experienced by the most disadvantaged people in our society.

References

This blog is based on a paper published in September 2021 in the International Journal of Environmental Research and Public Health- ‘Is buying and drinking zero and low alcohol beer a higher socio-economic phenomenon? Analysis of British survey data, 2015-2018 and household purchase data 2015-2020.’ – by Peter Anderson, Amy O’Donnell, Dasa Kokole, Eva Jane Llopis, Eileen Kaner.

Professor Eileen Kaner, Professor Peter Anderson and Dr Amy O’Donnell are based at Newcastle University and members of the NIHR ARC North East and North Cumbria. This blog was produced by the NIHR ARC North East and North Cumbria on behalf of the report authors.

You can read the full paper, here.

Other linked research that may be useful for readers:

• Impact of low and no alcohol beers on purchases of alcohol: interrupted time series analysis of British household shopping data, 2015–2018 – BMJ Open, October 2020
• Effectiveness of brief alcohol interventions in primary care settings – Cochrane Review, 2018
• The relationship between alcohol-related hospital admission and specialist alcohol treatment provision across local authorities in England since passage of the Health and Social Care Act 2012 – Cambridge University Press, July 2020

New Year, New You or is it?

Happy New Year - or is it too late to say that? Eleven days in and how are the resolutions going? In this, the first blog of 2019, two Fuse experts take a wry look at the healthy change rhetoric around at this time of year.

New year, new backlash?

Amelia Lake, Associate Director of Fuse and Reader in Public Health Nutrition at Teesside University

Annually we have a period of feast (December) followed by a period of resolution and attempted behaviour change. Is it just me, or is there a trend away from the new year new you pressure? While there is the January diet season and 'detox' season (which requires a blog post in itself), there is also the increase in gym membership (in this article in the Independent, one gym claims a 40% increase in web traffic between December and January). Also the Veganuary campaign, encouraging people to try a vegan diet for the month, which passed 225,000 sign-ups in its first week.

I may be stating the obvious here but we go from excess to aspired deprivation. Add into the mix the oh so helpful food environment. Did anyone else notice Easter eggs appearing in supermarkets on Boxing Day? Just as pestered parents (me) breathed a sigh of relief that the queue at our local convenience store (Co-op I’m looking at you) wouldn’t be filled with chocolate after Christmas – no…. we've already moved onto April’s feasting!

Back to the new year new you backlash, there seems to be a movement away from drastic change and a desire to be self accepting, more realistic and thoughtful about food. I have noticed a number of intuitive eating books thrust into the limelight and a trend towards body acceptance.

I appreciate that social media in general can be an echo chamber. In the world of nutrition on twitter and instagram, I try to follow people with qualifications in nutrition, as opposed to the general #nutribollocks which is so abundant at this time of year.

However #nutribollocks or not, intuitive eating or not, detoxing or not… we are surrounded (physical, advertising, online) with unhealthy options, also known as the Obesogenic Environment. Finding the healthy option still remains challenging. With the increase in popularity of vegetarianism and veganism[1], food outlets have a broader range available, for example the now infamous VeganSausageRoll - still not a healthy option, but what an incredible social media team!

So despite the rhetoric at this time of year about healthy changes, until we have systemic changes in our environment that make the healthy option the easy option, that make it easy and safe for us to build exercise into our daily life, that make alcohol less accessible, we are not going to have a healthy population.

Amelia is a dietitian and public health nutritionist.
@Lakenutrition

The benefits of dry January and remembering Scotch & Wry

John Mooney, Fuse Associate and University of Sunderland Senior Public Health Lecturer

The late Scottish Comedian Rikki Fulton’s sketch entitled New Year’s day sums up perfectly the rationale and motivation that many might share for giving up the demon drink, at least for a while, as the New Year dawns. Learning of the events of the previous night’s ‘Hogmanay party’, during which he had gambled away his car in a poker game and set fire to and destroyed his own uninsured house, the revelation that he had won a 5 litre bottle of whisky in the raffle was precious little compensation!

For most people choosing to abstain from alcohol in January however, their reasons are usually less extreme! Indeed one of the criticisms of the concept of “dry January” is that those most likely to successfully abstain are probably already light drinkers in any case and the resulting likely health gains are correspondingly small. At the other extreme of course, for those who are dependent on alcohol (by clinical definition), impersonating the Christmas leftovers by going ‘cold-turkey’ with respect to alcohol, can have serious adverse health consequences such as convulsions etc. and should be avoided. An evaluation by de Vocht and colleagues published in 2016 showed that while ‘dry January’ led to an increase in attempts to cut down, any detectable impact on consumption remained elusive[2]. In an era in which excess alcohol consumption has become normalised and the price of alcohol in real terms has never been cheaper (in the absence as yet of minimum unit pricing for most of the UK), the overwhelming consensus is that most of the population would benefit from reducing their alcohol consumption, particularly if the resolution held all year round!

John is a public health specialist and a part-time public health stand-up comedian.
@StandupforPHlth


References:

1. "In May 2016, the Vegan Society commissioned Ipsos Mori to poll 10,000 people on their dietary habits and found that Britain’s vegan population had increased from 150,000 to 542,000 in the space of a decade (alongside a vegetarian population of 1.14 million".  Hancox, D. (2018).  The unstoppable rise of veganism: how a fringe movement went mainstream. The Guardian, [online]. Available at: https://www.theguardian.com/lifeandstyle/2018/apr/01/vegans-are-coming-millennials-health-climate-change-animal-welfare [Accessed 10 Jan. 2019].
2. de Vocht F, Brown J, Beard E, Angus C, Brennan A, Michie S, Campbell R, Hickman M: Temporal patterns of alcohol consumption and attempts to reduce alcohol intake in England. BMC public health 2016, 16(1):917.

Kale and running shoes

Posted by Amelia Lake, Associate Director of Fuse, Dietitian and Reader in Public Health Nutrition at Teesside University

"January is our busiest month" said Hayley in the bustling fruit and vegetable shop in the small North Yorkshire market town where I live. This was on the first Saturday of January. She said their sales of kale had rocketed as people started juicing, eating better and generally trying to improve their diet. All this following the excesses of Christmas.

On Sunday morning, when I was out running (or trying to run on the icy pavements!), I was surprised at the number of runners pounding the streets in our small town. Then I remembered, it's the first weekend in January. Maybe, like me they have a shiny new gadget that they are somewhat obsessed with (how many steps have I done today?). There must be an exponential increase in the number of runners and kale consumers.

What is it about 'New Year, New You' that never fails to deliver and how long will these new behaviours be sustained? Why is it that our print and broadcast media don't grow tired of feeding us (excuse the pun) the same January story of …”you've eaten and drunk to excess in December now it's time to abstain from alcohol (Dry January) and go on an excessive unsustainable dietary regime”... Or the most recent health “craze” of ‘raw water’.

Our social media feeds are filled with so called 'nutrition and fitness experts'. The Instagram squares show us before and after pictures of success stories, quick fixes, rapid weight loss etc. etc... Not so many squares saying - look at your diets, your lifestyle, make sustainable changes as these are more likely to succeed in the long term (well apart from one of my professional organisations The British Dietetic Association).

What about the evidence? Does it advocate New Year's resolutions? Are we programmed to wait for the longer term goals or do we need to have instant results? A study published in 2016 suggests that while individuals may exercise for the long term goal of improved health, it is actually the immediate reward that predicts their persistence in that behaviour.

Ultimately these resolutions are about an individual's behaviour change. Much of our public health policy focuses on individuals changing their behaviours. Anyone who has tried to do this knows how difficult it is. Yet, we (professionals, the media, society) continue to focus on the individual who is generally living in an environment where kale isn't an everyday option and running shoes only go on at the weekend – or sit looking pristine in the cupboard.

What we need is a change in the system or what is called a 'whole systems approach' to health and lifestyle problems. The most obvious lifestyle related problem is that of obesity. There is a chronic problem of energy imbalance affecting our whole population young, middle-aged and old. We are encouraged to eat less and exercise more but really, the environment doesn't support those changes (for the majority of the population). Will our policy makers have any New Year's resolutions to focus less on the individual and more on the system in which we make our behaviours? With changes such as a sugar levy coming into play, we are seeing food manufacturers reformulate or change product size. But we also hear reports of people stockpiling sugary drinks that are about to be reformulated. Is this the start of a shift away from the individual and to systems thinking? I very much hope so.

Kale and running shoes are not the answer to addressing a health and lifestyle crisis but long term supported and sustainable changes are.


Image: 'Marinated Kale Salad-2' (23204695074_92c53db643_z) by 'jules' via Flickr.com, copyright © 2015: https://www.flickr.com/photos/stone-soup/23204695074

A prescription for tackling riskier drinking?

Guest post by John Mooney, Fuse associate and Senior Lecturer in Public Health, University of Sunderland.

In keeping with the ‘Dry-January’ season, John Mooney reflects on a current initiative to assess the feasibility of alcohol brief interventions in high street pharmacies…

“A man walks into a high street chemist – and asks for a paracetamol and an Alka-Seltzer…” could be the start of a very unpromising joke or sketch outline… Thankfully, it’s neither, as it more accurately depicts a very common scenario, which might represent the basis of a potentially effective setting (namely pharmacy / high street chemist shops) for health promotion messages around the health risks from alcohol misuse and / or overconsumption.

AUDIT score card collection box, with prize incentive to participate

Alcohol unit indicator diagram

Unsurprisingly perhaps, it is by now fairly well established that “alcohol brief interventions” (ABIs) - in which short well-validated questionnaires about habitual drinking patterns and consequences are linked to tailored advice and feedback - can be an effective intervention in primary care based consultations / GP practices as evidenced in the SIPS trial. Evidence for the effectiveness of such interventions however is less convincing in other settings, even those where, as in a GP consultation, health is the primary focus of the interaction. Pharmacy outlets for example might be considered an obvious parallel candidate ‘setting’ where, as in the scenario above, there may clearly have been an alcohol related context surrounding the primary reason for the person’s visit.

Indeed, in addition to over-the-counter ‘remedies’ which might be sought out after alcohol over-indulgence, there are a number of ‘indicator-prescriptions’ which could be suggestive of a more chronic / long-term damaging level of alcohol consumption (such as stomach acid suppressants or high blood pressure medications). High street chemists therefore, by virtue of their community embedded location, specialist knowledge and windows of opportunity for engagement, could theoretically present a very promising setting for ABIs. The lack of evidence of effectiveness in studies where this has been rigorously evaluated, has prompted questions as to why this might be the case. Investigators have speculated on the explanation being attributable to anything from the variable attitudes of pharmacy staff to the additional time and resource constraints associated with modern pharmacy practice. A recent Master of Pharmacy dissertation at the University of Sunderland(1) – which explored possible reasons in interviews with pharmacy staff, provided some local corroboration for these potential explanations. Interviews with participating pilot sites had also however noted the value of the awareness raising aspect of the process:

“Some patients had been drinking a bottle of wine a night and didn’t realise that it could contain 9-10 units and they were really shocked when they realised”

Other potential strengths of pharmacies as a setting for ABIs might be the now well established practice of providing support to pharmacies looking to embrace a wider health promotion role. As part of NHS England’s current ‘Promotion of Healthy Lifestyles’ programme, pharmacies are now required to participate in up to six health promotion campaigns per year(2). This generally involves the display and distribution of leaflets provided by NHS England or other collaborating institutions or stakeholders. As a result, there are usually highly visible and engaging ‘health promoting and awareness raising materials’ adorning the display areas of high street pharmacies and messages around alcohol health risks and reducing them are often a focus of such displays.

Given that the brief questionnaires and tailored advice of alcohol brief interventions is a more pro-active approach than the passive display of information, a current UK pilot feasibility study for pharmacies in several UK regions funded by Drinkaware UK, involves participants self-completing a score card that is the basis of most ABI interventions. Abbreviated as AUDIT, the Alcohol Use Disorder Identification Test, developed by the World Health Organisation(3), involves a series of questions about drinking habits and the extent to which drinking might have impacted on daily activities. Not quite ‘shock tactics’, the revelation of a score that flags up concern – can give respondents some cause for reflection – especially after the season of excess! Of course the score cards themselves have information on where respondents can seek further help and participating outlets receive training in responding to questions that might arise. Essentially the pilot aims to examine how best to integrate ABIs, as unobtrusively as possible into the day-to-day working of the pharmacy.

Not a programme lacking in ambition, the same score cards are also being distributed by trained advisors in selected participating supermarkets and other community settings across the UK, the evaluation of which is set to be complex and challenging. Ultimately the organisers hope to be able to make best practice recommendations about the most effective way to implement ABIs in pharmacies and other settings, where traditionally ‘hard to reach groups’ including working age men (a key high risk group for developing alcohol related health problems) can be more easily targeted.

AUDIT score cards with information leaflets

Indeed the current Drinkaware national campaign (‘Have a little less’) of which the above initiative is a part, will be run to coincide with 'Dry-January'. With a particular focus on working age men aged between 45-60, the message is that ‘Having a little less’ alcohol can have significant health benefits. This is in line with an emerging expert consensus around some of the potential drawbacks of an over-emphasis on one month of the year(4) and that it would be more beneficial for example to achieve three drinking free days for every week of the year. With long term trends in UK consumption still on the rise and a 44 per cent increase since 2009 in those aged 50 and over accessing alcohol treatment, all initiatives exploring innovative ways of getting the message across are to be welcomed. Don’t be too surprised therefore if you are asked about alcohol consumption the next time you collect a prescription!


Note: The Sunderland University Team who are evaluating the Drinkaware community ABI pilot comprises: Prof Jonathan Ling, Mr John Mooney (PI), Dr Zeibeda Sattar and Dr Nicola Hall. Please address any correspondence to john.mooney@sunderland.ac.uk

References:

1. Asghar S. Assessing the Feasibility and Practicality of delivering Alcohol Brief Interventions in Pharmacy Settings. MPharm Dissertation, University of Sunderland 2015/16.
2. PSNC page on promoting healthy lifestyles: http://psnc.org.uk/services-commissioning/essential-services/public-health/ 
3. PHE Guide to WHO AUDIT: https://www.alcohollearningcentre.org.uk/Topics/Latest/AUDIT-Alcohol-Use-Disorders-Identification-Test/ 
4. http://theconversation.com/dry-january-is-it-worth-giving-up-alcohol-for-a-month-51956

Photography by Eileen Robinson Art ©

Dry January works for many. I'm going binge-free all year round

Guest post by Dr Victoria McGowan, Research Associate, Alcohol and Public Health Team, Teesside University, @teamalphatees

New Year’s Eve is celebrated around the world and New Year’s Day follows with many debilitating hangovers. In my case this is made so much worse as a close friend’s birthday is on 30 December, so on New Year’s Eve I’m usually nursing a hangover and wondering how I’ll conform to social convention and partake in more alcohol consumption while waiting for the clocks to strike midnight. I always manage. Taking a look at Professor Newbury-Birch’s post from November 2015 I will hold my hands up and tell you over those two nights I binge drink, every year.

About five years ago my friend and I sat in my back garden in an inebriated state and discussed how terrible we’d feel in the morning and that we should, and could, spend a whole month off the booze. I wasn’t aware of any dry January campaigns at the time and according to Wikipedia “Dry January” was registered as a trademark by Alcohol Concern in 2014, so my friend and I were ahead of the game. At the time I thought it would be quite difficult to spend a whole month booze free but I found it surprisingly easy. Although, I often go weeks without consuming alcohol so perhaps abstinence for a month wasn’t a great stretch from my normal consumption patterns. My friend made it until 30 January before she succumbed to social convention when we went out to see a band. But still, 30 days out of 31 is close enough.

Abstaining from alcohol couldn’t happen at a better time in the year, our purses tend to be a little lighter and our waistbands a little tighter so it’s a win-win situation saving £s and shaving lbs, by swapping the wine for water. But also, according to the New Scientist, dry January can have beneficial effects on your liver, and NHS Choices say it can lead to healthier long-term drinking patterns. So if it’s so good for us and it’s only one month out of 12 why am I never doing it again? Because dry January would be easy for me, I do it often without thinking and I have done it successfully in the past. What I would find challenging is consuming the recommended daily units for a woman on the occasions I do drink alcohol. This equates to 3 units (three small glasses of wine) as opposed to the 18 (two bottles of wine) I consumed at the end of 2015. I might abstain from alcohol a month at a time but drinking a whole bottle of wine in one sitting puts me above recommended daily limits. Dry January is a great idea but one booze free month cannot outweigh 11 months of 9 units even if they only happen once a month. A similar argument has been made by other writers, including a recent paper in the British Medical Journal by Ian Hamilton titled: Could campaigns like Dry January do more harm than good?

So instead of taking part in dry January this year I’m attempting binge-free moderate-months by being aware of, and trying to stick to, the recommended daily limits on the occasions when I consume alcohol.

What do you think about Dry January? Post your comments below.